3 Mistakes You Should Try To Avoid When Making A Business Sign

Getting a good sign is a vital part of running a good business. Having a sign that is effective can bring a good deal of traffic to your business and can be an affordable way to advertise your company. Many people make mistakes when it comes to putting in a sign. Here are some things you should avoid when creating your business sign.

1. Trying To Say Too Much

Don’t make the mistake of trying to say too much on your sign. The purpose of the sign is to spark interest, not to educate others about your company. You may be tempted to put everything you do on the sign, or try to explain what your business does all on a sign. Remember people are only going to look at the sign for a couple seconds, which means that you only have their attention long enough to make a simply impression. This is why you should try to direct them somewhere to get more information. Perhaps you could put your website, or a simple way to contact you on the sign. Then when they contact you or go to your website, they can get all the information they need.

2. Trying To Be Too Clever

Being clever is great. The more memorable your sign is the better. However, in attempts to be clever, you might go too far and make it so that people don’t understand your sign. If they have to think too hard about your sign, then you have failed. If they look at your sign and immediately forget it, then you have failed. Instead, the goal is to have a quick and memorable thing to say that will make the viewer think, smile, or laugh without having to think too hard.

3. Using The Wrong Colors

Colors play a major role in how effective your sign is. Colors can convey a myriad of feelings and emotions. This is why it is important that you chose colors that convey the message that you want. If you want the person to feel relaxed, try using a subdued color such as a subtle green or blue. If you are trying to communicate excitement and fun, use bright colors such as an orange or yellow. By using the proper color for your sign, you can evoke emotions in your audience.

By avoiding these mistakes, you can make your sign effective and bring more traffic into your business. 

For custom signs, contact a company such as Davis Sign Co

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Reasons To Install A Water Softener

You might have heard about water conditioning, but if you are unsure as to whether this is something that you should have done, you will want to read through the following points.

Reduction In Amount Of Used Soap And Cleaners

When you have hard water, you are going to have to use a lot more soap or cleaners in order to get everything as clean as they need to be. However, when you have soft water running throughout the building, you will find that you can use less soap and cleaners and end up with many more suds. This means the cleaners and soaps that you have on hand will last longer and you will not spend as much money replacing your stock over the years because you will not have to shop for them as often.

Less Soap Residue Is Left Behind

If it is important to you that the things that you are cleaning are left without soap scum or spots all over them after being cleaned, then you are going to want to have a soft water system installed. Rinsing with hard water makes it very difficult to get all of those hard water and soap spots to come off. You will end up having to buff everything by hand with a towel in order to get the spots removed. That is not something that you would have to do when cleaning and rinsing with soft water.

Extended Life Of Machinery And Appliances

When hard water is ran through machinery or appliances over many years, they tend to break down a lot sooner. This is because of the breakdown of the parts and the hard water residue that is often left behind. Therefore, you will find that all of your machinery or appliances will last a lot longer if you have a quality water softening machine in place

Your Skin Will Not Dry Out As Much

Many people find that their skin will feel rough or dry after extensive use of hard water. The soft water does not have this affect so you will not have to worry as much about any skin irritation.

With those few reasons in mind, it should be a lot easier for you to determine whether installing the soft water system is something that is of interest to you. If it is, you will want to make sure that you are getting yours through a quality retailer, such as Olympic Springs Bottled Water, that can also properly install it for you.

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Uncovering The Hidden Job Market

When you’re looking for a new job, particularly at the executive level, it pays to look beyond the job boards. About 80 percent of available job openings are on the hidden job market, which means that those jobs aren’t listed publicly.  

Why are job openings kept hidden?

A company might refrain from listing a job openly because there’s a pending merger or acquisition. Sometimes a company doesn’t realize the need for creating a new position until the right person comes along and persuades them of the value they’d bring. Other times a company chooses to search for candidates using social networking because it can be more cost effective than announcing an opening and then having to sift through the flood of resumes sent in by unqualified candidates.

Executive recruiters can connect candidates with hidden job opportunities, but waiting for someone to reach out to you wastes time, and you might miss out on finding your perfect job while you wait.

How to focus your networking

Networking with a focus is the way to uncover hidden jobs. Identify the companies you want to work for whether they have job openings listed or not. Then target your personal branding toward those companies.

For example, add relevant experiences and information to your social media profiles, your resume and your bio. Then network toward the decision makers in that company. Frequently, having a connection to just one employee at that company is a bona fide “in.” Not only does it leverage the power of social proof, but most companies offer incentives to their employees for bringing in qualified candidates.

Try going offline

Richard N. Bolles, in his continually-updated career book What Color is Your Parachute?, recommends visiting your target companies in person. Ask them if they have the type of work available that matches your skills and leave your resume. This approach works best with smaller businesses that have 50 employees or less. According to Bolles, job seekers who visit prospective employers in person land jobs at a higher rate than job seekers who only send in their resumes.

Asking around

Asking your friends and family if they know of any openings might have a an excellent success rate for folks looking for entry level jobs, but the higher your ranking and skill set, the smaller your field of helpful contacts will probably be. That’s when joining professional organizations and going to trade shows and conferences can pay off. Let your professional contacts know that you’re looking for work so that they’ll keep you in mind when they hear about an opening. 

Don’t forget to polish up your resume, such as with Jackson Stevens Resumes, before beginning the search.

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4 Things That Will Make Your Linkedin Profile Pop As A Writer

Between marketing your skills as a writer on social media and building your own website, you may think that a LinkedIn profile is just another networking site that you don’t really have time to mess with. However, LinkedIn could easily become your most highly valued tool to building strong connections with other authors in the business and those all-important business contacts that are in need of a writer’s services. The only thing about creating a LinkedIn profile is there are likely thousands more writers just like you who use the site specifically to advertise their expertise in the field. To make your LinkedIn writer profile pop so it does get noticed, there are a few things you should make sure you do.

1. Include a quality profile picture. – LinkedIn is not the average social media site; it is a site for professionals. Therefore, the picture you have on your profile should be professional, not just a cropped image of your head from a family photo or a selfie you took in front of the bathroom mirror. Go for a professional-type head shot that offers a clear image of your face. 

2. Link to your writer website. – LinkedIn is a good starting point for other professionals to find your services, but it does not have space to give a full, in-depth look at who you are as a writer. So make sure you link your writer website to your LinkedIn profile so people interested can dig further and see what you have to offer. 

3. Don’t leave out the small details. – Your location, special skills as a writer, past experience, and other pertinent pieces of information need to be included in your profile if you want it to get noticed the most. When people hire a professional writer, they like to know all of these small details because it will be reflective of your capabilities. For example, your location could show that you are familiar with local news and events if a newspaper editor is looking for someone to provide a community piece for a local paper. 

4. Pay attention to keywords. – You want to give informative information in your skills listing and previous experience, but don’t get too creative and forget to pay attention to the keywords used in your profile attributes. When someone searches for a particular type of written service provider, they will be using keywords to perform the search, so the more rich your profile page is in keywords relative to the industry, the more likely it will be you will be found.

For more information or assistance on improving your online presence, get in touch with companies like Resume to Interviews.

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Enticing Potential Buyers To Make A Bid On A Home For Sale

If you are trying to sell a home and you are unfortunately not receiving any offers from potential buyers, you may want to take a look at the house and its property in detail to see if there are any improvements you can make to have it seem more attractive. There are several ways a seller can make a home more appealing to those who come to take a look at its interior. Here are a few simple steps you can take to improve the atmosphere within the home in an attempt to grab a few offers for purchase as a result.

Use The Power Of Scent To Make The Home Inviting

The odor one smells when they walk into a home will be the first impression a potential buyer will have of what you are selling. This impression will often make an impact on whether they feel favorable about the home overall. If they are greeted with mustiness or dampness due to a home sitting without inhabitants, this could lead to their disapproval in the home. Instead of having someone feel uncertain about a home because of its odor, entice them to look around a bit more because there are desirable odors throughout instead. 

Bake some treats and make a pot of coffee to leave with the realtor showing the home so that potential guests not only have the complimentary gesture in food and drink to enjoy but also will have everyday scents greeting them when they walk into the door. Leave a scented candle in each bathroom or a basket of potpourri in bedrooms to liven the senses. Do not place too many scented items in one area, however, as this could be overpowering.

Add Some Appealing Furniture To Attract Buyers

If the home you are selling is unfurnished, consider renting some model home furniture to place inside so people visiting will have an idea of the space allotted in each room. This will also make the home appear lived in, helping those looking inside to visualize what their own home may look like once it is furnished.

Stick to one theme or era of furnishing when you rent pieces for the home. If you mix contemporary with rustic in the home, it will alter the flow of the home’s character. Even if potential buyers are not thrilled with the furnishing type you have selected, they will be better able to imagine what their own furnishings would look like in the home as they could simply swap out your pieces for their own style in their mind as they walk through the home. 

Stick With Neutral Color Schemes To Allow Buyers To Visualize Choices

If your home has bright-colored walls or carpeting, think about switching it out for blander choices instead. This will give potential buyers the ability to visualize what their own decorating style would look like within each room.

Stick with neutral shades as they will work well with almost any shade of furnishing a buyer would bring into the home. If there are flashy colors or textures present, people viewing the rooms may become distracted. The wrong interior wall and flooring selections will deter them from the home if they cannot see their own style working with the current appearance.

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Two Auto Insurance Tips

Driving a car can be a rather risky task for someone to do. In addition to the bodily risks associated with being in an auto accident, individuals can also find themselves liable for expensive damages and injuries. Auto insurance is designed to help you better manage these risks, but it can be easy for a person to be unsure of what is needed to get the most from their insurance policies. If this applies to you, the following couple of tips can help you to avoid some common oversights when it comes to your auto insurance policy.

Invest In Uninsured Motorist Coverage

For individuals with limited experience or knowledge about insurance, it can be difficult for them to know what types of coverages they might enjoy. For example, there are many people that assume that their insurance will protect them in the event that the other driver does not have insurance. However, this is rarely the case for standard liability policies. If you are wanting to ensure that you enjoy this protection, it will be necessary for you to invest in an uninsured motorist policy. These policies are usually sold separately, and adding this coverage may increase your monthly premium costs. However, this may be a small price to pay if you ever need to file this type of insurance claim.

Regularly Enroll In Defensive Driving Courses

The cost of an insurance policy can be a major concern, but it is important for you to be aware of the fact that there are many insurers that can provide their customers with discounts. In particular, it is common for these providers to issue these discounts for individuals that have undergone defensive driving training in the past year or two. The exact time frame will vary, and you will need to check with your insurance to see exactly how frequently you will need to attend the course to keep the discount active.

Your investment in an auto insurance policy is critical for ensuring that you are protected from many of the financial risks that can come with driving. For those that have are unsure of how to get the most from these policies, it is important to appreciate the benefits of being protected by uninsured motorist coverage a well as enrolling in defensive driving courses for premium discounts. By making sure to use these tips, you will be in a far better position for ensuring that you are getting the most from this driving expense. Contact a business, such as NFP, P & C, Inc., for more information. 

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About Renting A Self-Storage Unit & Keeping It Organized

Are you living in a cluttered house that is full of different things that you don’t want to get rid of because they are still being used? You might want to consider storing some of the items away from home, such as in a self-storage unit. As long as you keep the unit organized, you can easily grab what you need out of the storage unit when you need to. Discover a few tips in this article that will give you ideas for keeping your self-storage unit organized if you decide to rent one.

Make Sure the Self-Storage Unit is Large Enough

There are various sizes of self-storage units for you to choose from, and it is important to make sure you choose one that is large enough for your needs. However, you must thing about more than how well your belongings will fit inside of the storage unit. It is important for you to have extra space available for more than your belongings. Being that you will be taking items out of the storage unit to use, you need extra space so you can walk around inside of it easily. The extra space will also be useful if you decide to store away more of your belongings at a later time.

Invest in Stackable Storage Bins

Stackable storage bins are great for keeping a self-storage unit organized. The bins will give you the ability to get a lot of use out of the storage space and make it easy for you to access your belongs. For instance, although the bins will be stacked on top of each other, you will still be able to grab items out of them without moving them around to gain access. There are openings in the front of the bins that will give you easy access to your belongings. You might also want to place labels on each of the bins so you will know the exact one to look inside of when you need something.

Purchase a Clothing Rack

If you will be placing some of your clothes in the storage unit, you will be better off with buying a clothing rack than placing them in boxes or bins. A clothing rack will allow you to hang your clothes up in the storage unit, which will keep them organized and easy to access. Rent a self-storage unit and organize your belongings inside of it so you can get the space back in your home.

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